A good hotel operator must have self-discipline staff, quick workers, and quick thinkers and always to help client and manager at all times. Learning Objectives Discuss how heterogeneity relates to service quality and delivery Key Takeaways While products can be homogeneous and mass produced, the same is not true of services.
Service businesses have unique characteristics that should be explored and understood when developing a marketing plan and competitive strategy. Due to the increasing homogeneity in product offerings, the attendant services provided are emerging as a key differentiator in the mind of the consumers.
Types of Service Learning Objectives Describe how intangibility differentiates a service from a product. Key Terms Inseparable: Not able to be separated; bound together permanently.
Organization image The way a person or group views an organization. Due to the increasing number of salons available, it would be very easy for a client to go elsewhere.
It is the quality of the service that will essentially set two competing firms with similar products and services apart.
It is not easy to become a hotelier, but it is not so difficult. Margaret M. This is the most defining characteristic of a service that differentiates it from a product.